CCM HOCKEY, OCT 2022 – AUG 2024 (maternity leave contract)

GLOBAL BRAND MANAGER

·       Lead team of graphic designers, video and content producers, public relations and communications specialist, and social media manager.

·       Build yearly marketing plan to deliver brand health growth and sell-thru targets.

·       Act as brand guardian: brand visual standards, tone and manner, voice – including social voice.

·       Develop product marketing plans to support new product introductions.

·       Work in collaboration with key stakeholders to ensure brand and product messaging are consistent across all consumer and customer touch points.

·       Lead the creative team and process, from idea to final messaging.

·       Define brand marketing ROI, primarily around media and other brand activations.

·       Share best practices with the rest of the organization.

·       Internal brand and corporate communication (in collaboration with HR).

·       Lead Brand and Corporate Public relations.

·       Deliver on consumer obsession by putting the consumer at the heart of every single decision.

BROCCOLINI CONSTRUCTION, OCT 2019 – OCT 2022

MARKETING PROJECT MANAGER, REAL-ESTATE

·       Support the Director in achieving the marketing department’s mandates to achieve the business objectives of residential projects.

·       Support the Director in the development of the lead acquisition strategy.

·       Coordinate promotional activities to achieve sales objectives.

·       Assist the sales and marketing team with coordinating activities and launching new products.

·       Participate in the organization of activities and events.

·       Update the content of sales and marketing tools (web, publications, etc.)

·       Manage sales and marketing inventory and material - Manage digital marketing, AdWords campaigns (search and video), targeting campaigns and other paid advertisements.

·       Responsible for all social media activities on various platforms.

·       Participate in the development of the social media strategy.

·       Analyze the performance of social media campaigns and provide regular reports with optimization recommendations.

·       Analyze Google Analytics data and make the necessary changes.

·       Reporting and sharing of results against established objectives (KPIs).

·       Monitor the budget of different projects and analyze the performance of the campaigns.

NESPRESSO, JAN 2019 – AUG 2019

PRODUCT MARKETING MANAGER

·       Development of the marketing strategy in line with brand objectives.

·       Manage marketing plan based on retention and acquisition strategies.

·       Coordinate marketing campaigns to ensure omni-channel alignment.

·       Plan and implement promotional campaigns and product launches.

·       Forecast product launches and promotion.

·       Ensure correct application of the brand guidelines by channels, agencies & partners.

·       Manage marketing projects related to the brand portfolio.

·       Maintain project timelines and follow-up with channels, agencies and other partners.

·       Oversee the creation of all PO's, ensure invoicing follows proper Nestle/Nespresso procedures, track marketing budget for each project.

·       Understand consumer insights and competitive market landscape and incorporate knowledge in marketing initiatives.

·       Budget forecasting and management of all activities.

CCM HOCKEY, 2014 – 2019

Assistant Product Manager, Head & Face and Protective (2017-2019)

R&D Project Coordinator (2016-2017)

Digital Product & Services Team (2015-2016)

Team Lead, Mobile App (2015)

Customer Service, Team Sales & Licensed (2014-2016)