Brand Accomplishments
Net Promoter Score (NPS) Milestone:
In late 2022, after joining the CCM Hockey Marketing team, we achieved a significant milestone. For the first time since 2017, CCM surpassed our main competitor, Bauer, in overall NPS score.
This accomplishment isn’t merely a fleeting success; it represents a consistent four-year upward trend for CCM, coinciding with Bauer’s decline. The NPS score reflects customer satisfaction and loyalty, making this achievement particularly noteworthy.
Top of Mind Unaided Awareness
Top-of-Mind Unaided Awareness:
Simultaneously, CCM’s top-of-mind unaided awareness has reached its highest levels since we began tracking this metric.
This indicates that CCM’s brand recognition and recall among consumers have significantly improved. It reflects the effectiveness of our marketing efforts and the positive impact on consumer perception.
These accomplishments demonstrate the team’s strategic prowess and dedication to elevating the CCM brand.
Overall Brand NPS (USA Trended)
Brand Associations:
Stability Since 2019:
Both CCM and Bauer have maintained relatively stable perceptions since 2019.
This consistency reflects their established positions in the hockey gear market.
CCM’s Ascendancy:
However, there’s a notable shift: CCM is now gaining significant ground. CCM’s brand is increasingly associated with:
Superior Performance: Players recognize CCM as a brand that enhances their on-ice abilities.
Being “The Best”: CCM’s reputation for quality and excellence is growing.
Innovation: CCM continues to push boundaries in hockey gear design.
How CCM Compares to Bauer (since 2019)
Brand Partnerships:
The CCM Hockey Brand Team has achieved a significant milestone by being named the Brand with the Highest Engagement per Post in a study done by the NHL over the 2023-2024 season. This recognition comes from a comprehensive report that analyzed over 6,000 brands, 150 athletes, and 43,500 social media posts. It’s an honor to claim the top spot among some of the world’s most prominent and esteemed brands.
CCM’s commitment to excellence, innovation, and authentic engagement has resonated with audiences across platforms. As a brand, CCM stands out not only for its high-performance gear but also for its ability to connect with fans, players, and enthusiasts on a deeper level.
Brands Finding NHL Success
