Brand Awareness Campaigns
CCM Hockey Manifesto 2024
Despite the overall stagnation in the sport, the segment of female hockey players is experiencing rapid growth. CCM Hockey embarked on a mission to create a campaign spot that would not only showcase their commitment to advancing women’s and girl’s hockey worldwide but also pave the way for the launch of a groundbreaking line of protective equipment and hockey sticks designed specifically to address the unique physiological requirements of female players.
My role:
Lead the process from ideation to final delivery of campaign assets.
Collaborate with Creative and Production Agencies.
Ensure key stakeholders are informed and aligned with brand and product messaging.
Develop G2M strategy
Negotiate contracts.
Manage budget.
CCM Hockey We Are Hockey Campaign
Hockey is in our DNA.
From goal-scorers, to playmakers, and showstopping-save makers – we are all defined by the game. For 125 years, we have developed the best gear to take hockey players’ game to the next level. Time over time we have pushed the envelope and set new standards for performance. And it doesn’t stop here. We are building upon the foundations laid over 125 years, with a clear vision of what’s to come.
We are the past.
We are the future.
We are hockey.
My role:
Lead the process from ideation to final delivery of campaign assets.
Collaborate with Creative and Production Agencies.
Ensure key stakeholders are informed and aligned with brand and product messaging.
Develop G2M strategy
Negotiate contracts.
Manage budget.
