My Role

As a brand manager, I successfully aligned our product launch support with the overall look and feel of static assets and video spots. My role involved collaborating with the creative agency, leading the process from ideation to final delivery of campaign assets, including all video formats, taglines, and translations for various markets. I also collaborated closely with Creative and Production Agencies, ensuring internal key stakeholders were informed and aligned with brand and product messaging. Additionally, I developed a Go-to-Market strategy, negotiated contracts, and managed the budget related to all content production. As a brand manager, I also leveraged our professional athlete roster to validate our product and brand. Their insights and endorsements played a crucial role in reinforcing our brand’s credibility and resonating with our target audience.